On the Frontlines

When I first started writing this blog called “Frontline Focus” I got some negative feedback on the title.

“We don’t want to talk about caregivers as if they’re in a war,” one person wrote me. “Calling it the ‘Frontline’ makes it sound like a war zone.”

Someone else commented on how caregivers and care-related professionals should never be thought of as the “Frontline” – for a whole number of reasons.

Today, though, when I think of the typical caregiver, working hard in a care community or in the homes of their clients, and then going to their own homes (or a second job) and putting in even more hours of work, I think of them as very much being on the “Frontline.”

They’re on the frontline battling the effects of age, infirmity and, in many cases, loneliness and isolation.

They’re on the frontline of a life’s traveler whose end is imminent – and who may or may not feel ready.

In many cases, they’re on the frontline of a battle in their own lives: a battle to keep warm, well fed and fueled during a time when the economy continues to wear on so very many families.

As leaders, we need to take a minute during the holiday and recognize the hard work that our employees do for us – and for our clients. We need to honor those on the frontlines in our business and in life, every single day.

We can honor them with a little special gift or just a warm, heartfelt word of appreciation. Either way, supporting those serving on the frontlines in the battle for quality care for our elders is a valuable, meaningful thing – in this season and every other day of the year.

May you, your employees and your family truly experience Christmas joy this holiday season,