In these financially trying times…
They seem to be followed by words of advice or, really, a sales pitch.
During the years I operated our own group of assisted living communities I can’t remember a time that wasn’t “financially trying.”
Oh sure, there were weeks, months, and maybe even a year or two when all our administrators and executive directors stayed put and stayed on track, and when our nurses, caregivers and other staff were happy and productive.
But there were certainly days and months when it seemed like we were in an “all hands on deck” environment, trying to avoid some pitfall or another.
Start-up, my favorite part of ownership, was exciting – and stressful. If the fill-up rate didn’t match projections, we could quickly drift into “financially trying times.”
The ebb and flow of census, even though it seemed to be almost predictably cyclical, could give us moments of anxiety and worry.
I’m pretty sure you know what I’m talking about.
My point is that as a business owner and operator, we know trying times. We live them, breathe them, and know that, with focus and consistency we will survive them.
We’ll survive these times, too, at least most of us. Some of us will have built enough cushion to avoid sleepless nights entirely.
Others of us will see opportunities in the challenges and come out ahead.
Those of us who work hard to consolidate expenses, hire and train smarter and more effectively will see a major upside, not just a slow recovery.
We can learn from watching those in our industry who are plummeting publicly and brutally.
And we can grow stronger. Because tough times are no match for tough, determined people on a mission!
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