Wednesday, October 13, 2010

Gossip and Marketing Opportunities

If you’re one of the thousands who actually ready my e-newsletters, you may be one of the handful who have wondered where they’d gone in the past several weeks.

Well, let me tell you – we’ve been busy! Here’s just a little of our internal gossip – followed by an exciting and one-of-a-kind marketing opportunity for you.
  • We moved! We had outgrown our old office some time ago, but continued to work two to an office. Not very comfortably, mind you, but sometimes you just do what you have to do. When we found an opportunity to move to a big, new space for just a little more rent (to the other end of the block, across the street), we jumped on it! Since we moved last month, we’ve added three more team members, increasing courses and our client services programs significantly. It’s a testament to the importance of what we’re doing together in training new caregivers that we’re growing, even during an economy that’s got so many businesses in basic survival mode. If you’re ever in the historic downtown Oregon City (the oldest city in the state of Oregon), please stop in!
  • We got federal training grants! aQuire was selected to partner with community colleges in Oregon for a 3 year federal demonstration grant, developing a e-learning plus clinical training model for direct-care worker training that will set a “gold standard” for the nation. We’re very excited to be a part of this program, and look forward to sharing our results along the way.
  • We’ve just launched a major new outreach campaign. In the process, we’re adding new online courses and programs, including several Leadership and Family courses that we believe will significantly help our clients achieve their goals. We also created a User Advisory Group and heard awesome feedback, including, “Subscribing to aQuire is a no-brainer - the outcomes are so great!” My favorite bit of feedback came from a large corporate home care client whose offices have the option to train with aQuire or train in house. She told me, “100% of our most successful offices are using aQuire to help them build strong teams and strong referral networks.” Now that’s success!
  • We’ve just signed on to help create and launch an exciting national family caregiver support website. I have been consulting on this project, based out of NYC, for the past year, watching it grow and become something that will be truly original, innovative and exciting. We’re now in the final stages of development and plan to have an early 2011 launch – watch for it!
This presents a unique marketing opportunity for you – a chance to reach 10 million family caregivers. Perhaps you’d like to become an “expert” on the site, answering caregiver’s questions or offering ideas or suggestions to make their life easier.

Perhaps your company could offer a discount or special price to introduce your services to caregivers.

The more creative you are, the better your message will get heard.

If you want to have some fun, let me know – I’ll help you get set up! Shoot me an email  ( and get involved!